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National outdoor advertising media owner

How outdoor advertising works

Outdoor advertising is the only media that cannot be turned off, put aside or overlooked

Outdoor or more generally out of home (OOH) advertising has unique features that no other media can offer. Thanks to larger-than-life formats, striking visuals and storytelling capabilities, OOH addresses the innermost needs of people, causing them to respond emotionally.

According to the OOH Online Activation Survey by Nielsen, out of home media continues to deliver more online activity per ad dollar spent compared to television, radio, and print. In other words, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH advertising indexes at over three times the expected rate given its relative ad spend.

Choosing OOH media to fulfill your marketing objectives, you automatically leverage all its strengths, thus gaining superiority over your competitors.

Massive

Outdoor

Impressive

Ubiquitous

Large size

always noticable

Striking visuals

exerts influence in physical space

Magnifier

creates an “emotion of size”: features the product in a close-up, allowing one to see it and to “try it on”

Creative canvas

offers the creative potential to break through the clutter and hold people’s attention, wherever they work, shop, travel, and play

Power of public promise

investment in brand reliability in a buyer's perception

Public acceptance

does not intrude into private space

Reaches consumers 70% of their waking hours, that are spent away from home

reaches elusive target audiences that do not watch TV or read newspapers, and sophisticated with regards to the Internet resources

Contextual relevance

capable of targeting audiences on the basis of location, demographics, behavior, daypart, weather, and etc.

Proximity to point of sale

nudges towards making a choice/trial purchase/rebuy

Media multiplier

amplifies the effectiveness of other forms of advertising. Especially effective for online activation

Brand identity building

creates memorable brand messaging and increased brand perception

Visual storytelling

easy and fast to read, creates emotion towards the brand

Great brand awareness and ad recall

creates top-of-mind awareness for a brand or specific product

Nonintrusive advertising

unobtrusive source of information about products, services, and events

“Determinig suggestion” effect

last-minute nudge for decision-making

Broadcast reach

low CPM solution for reaching mass audiences

24/7/365

cannot be blocked, turned off, skipped or viewed by bots

Massive

Large size

always noticable
Striking visuals

exerts influence in physical space
Magnifier

creates an “emotion of size”: features the product in a close-up, allowing one to see it and to “try it on”
Creative canvas

offers the creative potential to break through the clutter and hold people’s attention, wherever they work, shop, travel, and play

Outdoor

Power of public promise

investment in brand reliability in a buyer's perception
Public acceptance

does not intrude into private space
Reaches consumers 70% of their waking hours, that are spent away from home

reaches elusive target audiences that do not watch TV or read newspapers, and sophisticated with regards to the Internet resources
Contextual relevance

capable of targeting audiences on the basis of location, demographics, behavior, daypart, weather, and etc.
Proximity to point of sale

nudges towards making a choice/trial purchase/rebuy

Impressive

Media multiplier

amplifies the effectiveness of other forms of advertising. Especially effective for online activation
Brand identity building

creates memorable brand messaging and increased brand perception
Visual storytelling

easy and fast to read, creates emotion towards the brand
Great brand awareness and ad recall

creates top-of-mind awareness for a brand or specific product

Ubiquitous

Nonintrusive advertising

unobtrusive source of information about products, services, and events
“Determinig suggestion” effect

last-minute nudge for decision-making
Broadcast reach

low CPM solution for reaching mass audiences
24/7/365

cannot be blocked, turned off, skipped or viewed by bots

Outdoor advertising application

Thanks to its unique combination of capabilities, outdoor advertising outstandingly performs in achieving key marketing objectives of the business.

Tactical objectives

Prompts trial purchases
Drives sales
Boosts sales
Provides mass reach
Directs to the point of sale
Targets audiences by their location, demographics, interests, and behavior
Amplifies other media
Gives the impression of scale

Strategic objectives

Creates brand awareness
Builds brand identity
Attracts new audiences
Forms/reinforces the brand’s position in the market
Supports leadership position
Determines brand stature and reliability from the customer’s perspective

Social responsibility of outdoor advertising

All the players in the market — advertising agencies, media owners, and, what is more important, advertisers — need to understand and respect the power of advertising on people.

Everyone should be responsible for what they advertise, how they advertise and what effect the message can have on people in the long-term and cultural perspective.