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History

2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2005–2008
Pritula Foundation
History
20
History
History
History
History
History
History
History
History
History
History
History
History

2022

  • Adaptation of business processes to wartime (WfH, cloud migration, etc.)
  • Program to support Ukrainian advertisers in wartime
  • Media support for Ukrainian film production
  • Remote participation in WOO Global Congress
  • Media support for volunteer organizations and initiatives of social importance, including the Charity foundation of Serhiy Prytula and the “Come Back Alive” Foundation

2021

  • Participation in the development of the draft law №5094 on the improvement of legislative regulation of Outdoor Advertising
  • Continuous digitalization of inventory
  • Business breakfast with advertisers and agencies
  • Launch of web-based OOH creative testing tool
  • Making of “Out Of Home Media Guide”
  • Launch of the KOTOSHOP merchandise

2020

  • DOOH network development
  • Foundation of advertising fund for SMEs
  • Development of DOOH industry standards within IAB Ukraine designated committee
  • Participation in the world’s biggest DOOH campaign #OurSecondChance
  • Mascot inception

2019

  • CRM deployment
  • DOOH network rollout
  • 6th ООН FORUM

2018

  • Website redesign
  • Business process optimization
  • CRM implementation
  • 5th Out Of Home Forum

2017

  • Outdoor advertising local market research
  • Outdoor advertising e-handbook publication: 2nd edition
  • Partner network expansion
  • Corporate rebranding
  • Kiev International Advertising Festival “For bravery” award institution

2016

  • Co-authoring of Industrial Committee of Outdoor Advertising industry standards
  • Active participation in Kyiv outdoor advertising landscape revitalization
  • Launch of outdoor media planning and buying platform Outhub
  • 4th Out Of Home Forum

2015

  • Omnichannel project for SME “Support Ukrainian”
  • Participation in the industry initiative “Transparent outdoor advertising market without shady practices and corruption”
  • 3rd Out Of Home Forum
  • Outdoor advertising e-handbook publication: 1st edition

2014

  • “Architectural Treasures of Ukraine” — a public celebration of great Ukrainian urban architecture exhibited on outdoor advertising displays across the country
  • Ukraine Outdoor Advertising Operator’s Association joining
  • 2nd Out Of Home Forum
  • Introduction of online photographic posting status

2013

  • FEPE International joining
  • “A space for dialogue” project
  • 1st Out Of Home Forum
  • Outdoor assets modernization programme
  • Initiative to create an industry modernization strategy

2012

  • Agreement with Multiboard
  • Agreement with Star

2011

  • Co-founding of Industrial Committee of Outdoor Advertising
  • Initiative to create a collaborative project for outdoor advertising market development
  • Partnership with Europe Virgin Fund L.P.
  • Sales house organization

2010

  • Corporate standards development
  • Outdoor assets modernization programme
  • Ambient advertising research project

2009

  • Corporate strategy development

2005–2008

  • Outdoor network development
  • Initial company growth
Pritula Foundation
2022
  • Adaptation of business processes to wartime (WfH, cloud migration, etc.)
  • Program to support Ukrainian advertisers in wartime
  • Media support for Ukrainian film production
  • Remote participation in WOO Global Congress
  • Media support for volunteer organizations and initiatives of social importance, including the Charity foundation of Serhiy Prytula and the “Come Back Alive” Foundation
History
2021
  • Participation in the development of the draft law №5094 on the improvement of legislative regulation of Outdoor Advertising
  • Continuous digitalization of inventory
  • Business breakfast with advertisers and agencies
  • Launch of web-based OOH creative testing tool
  • Making of “Out Of Home Media Guide”
  • Launch of the KOTOSHOP merchandise
20
2020
  • DOOH network development
  • Foundation of advertising fund for SMEs
  • Development of DOOH industry standards within IAB Ukraine designated committee
  • Participation in the world’s biggest DOOH campaign #OurSecondChance
  • Mascot inception
History
2019
  • CRM deployment
  • DOOH network rollout
  • 6th ООН FORUM
History
2018
  • Website redesign
  • Business process optimization
  • CRM implementation
  • 5th Out Of Home Forum
History
2017
  • Outdoor advertising local market research
  • Outdoor advertising e-handbook publication: 2nd edition
  • Partner network expansion
  • Corporate rebranding
  • Kiev International Advertising Festival “For bravery” award institution
History
2016
  • Co-authoring of Industrial Committee of Outdoor Advertising industry standards
  • Active participation in Kyiv outdoor advertising landscape revitalization
  • Launch of outdoor media planning and buying platform Outhub
  • 4th Out Of Home Forum
History
2015
  • Omnichannel project for SME “Support Ukrainian”
  • Participation in the industry initiative “Transparent outdoor advertising market without shady practices and corruption”
  • 3rd Out Of Home Forum
  • Outdoor advertising e-handbook publication: 1st edition
History
2014
  • “Architectural Treasures of Ukraine” — a public celebration of great Ukrainian urban architecture exhibited on outdoor advertising displays across the country
  • Ukraine Outdoor Advertising Operator’s Association joining
  • 2nd Out Of Home Forum
  • Introduction of online photographic posting status
History
2013
  • FEPE International joining
  • “A space for dialogue” project
  • 1st Out Of Home Forum
  • Outdoor assets modernization programme
  • Initiative to create an industry modernization strategy
History
2012
  • Agreement with Multiboard
  • Agreement with Star
History
2011
  • Co-founding of Industrial Committee of Outdoor Advertising
  • Initiative to create a collaborative project for outdoor advertising market development
  • Partnership with Europe Virgin Fund L.P.
  • Sales house organization
History
2010
  • Corporate standards development
  • Outdoor assets modernization programme
  • Ambient advertising research project
History
2009
  • Corporate strategy development
History
2005–2008
  • Outdoor network development
  • Initial company growth

PRIME Group invests heavily in social projects

The company develops and implements its own innovative projects designed to improve the technology and efficiency of outdoor advertising, and takes an active part in industry and social initiatives. These projects are aimed to create synergies between outdoor media and the urban environment.

PRIME Group cooperates with the National Union of Architects of Ukraine, the Association of Ukrainian Cities, the Department of Architecture and Urban Planning of the Kyiv City State Administration, NGOs, local and international urbanists and sociologists.

In 2016 we started a comprehensive modernization of our outdoor inventory across the country. We began to replace outdated assets with modern billboards and citylights.

Since then we have replaced 1146 units in Kyiv and major cities. The largest number of new assets were installed in Kyiv (825), Lviv (140) and Kharkiv (87). There are 90+ brand new bus shelters among them. The transformation is ongoing.

The rollout of digital assets continues. By the end of 2020 PRIME Group plans to expand its digital offering to several dozen units.

 

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